Drawsome Growth
Tuesday, March 20, 2012 at 10:45AM 
Like so many others I was drawn into the Draw Something craze. What is shocking (aside from my terrible puns) is that the app is only 6 weeks old and has been downloaded 20 million times. This makes Draw Something is one of the fastest growing apps of all times. According to their CEO it's earning it's makers 6 figures per day. Not too shabby.
What can we learn as librarians from this version of what is essentially a digital Pictionary? Perhaps it's time to rethink some of the things we do that we take for granted.
How do we know what to target? Let's look at our statistics to see what services are currently less effective than we hope for or look to see what services show the biggest drop in usage over the last ten years. Most importantly let's ask our users.
Here's the full story from Business Insider.
Image via Best of Draw Something
Update: OMGPOP the developer of DrawSomething was just purchased by Zynga for $180 million.
Reader Comments